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Meet Russell Hooks


Russell HooksLet me start by introducing myself to those of you who may not know me, my name is Russell Hooks.  I am the founder of The Longhorn Round-Up News and the creator of this website.  I have been in the Texas Longhorn business since 1980 when I was introduced to this unique breed of cattle at the age of twelve.  Longhorns have been a part of my life ever since.  For five generations my family has made a living in the cattle industry and I continue that tradition today.  However, I am the only one to specialize in a particular breed of cattle.  It seems once you get Longhorns in your blood it is hard to think about working with any other breed.  Ever since becoming old enough to hold a job I have worked in the Longhorn industry…as a custom fitter of show cattle, ranch manager, cattle/herd consultant, sale manager and licensed auctioneer.  I am also a member and show judge for both Longhorn associations. I raise and maintian a small herd of cattle that are most of Butler Breeding.

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Posted on February 16, 2009 - by Russell

Selecting Cows for Horns and More

Featured Straight Talk

        In today’s Longhorn market it is not always easy to judge the true value or quality of the cattle. There are cattle selling for prices ranging from $400 dollars all the way up to $170,000.  What is the difference between the bottom and top prices?  The answer is HORNS… not necessarily overall quality.  We [...]

Posted on March 24, 2009 - by Russell

Selecting Sires For Horn and More

Featured Industry News Straight Talk

By Russell Hooks
 
 
In an earlier article we discussed selecting for more than just horn in Longhorn females. Now let’s talk about Longhorn bulls. Some breeders think the tape measure is the answer to selecting the best bull. Once again that is not the case. There are numerous bulls in the industry that are in the [...]

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