About
Welcome to The Longhorn Round-Up News and Views.The Longhorn Round-Up News and Views is being launched as a way to continue to serve the Longhorn industry, the TLBAA and the ITLA. I have been in the Longhorn business for almost 30 years and through this blog I will be sharing my years of experience. I am not trying to become the official online publication of the Longhorn industry. I feel that the associations’ magazines, TLBAA’s Texas Longhorn Trails and the ITLA’s Drover are doing a fine job of representing their associations and membership. However, they are association owned and operated which means that they are not always in a position to report on all Longhorn happenings and the politics of the industry. I am here to give you some “straight talk about the Longhorn industry,” the ITLA, the TLBAA and all things Longhorn. If you don’t want an honest answer don’t ask my opinion. If you are looking for some straight talk about Texas Longhorn cattle and the Longhorn industry then you’ll want to bookmark www.longhornroundup.com Thank you for visiting my site.
Posted on February 16, 2009 - by Russell
Selecting Cows for Horns and More
In today’s Longhorn market it is not always easy to judge the true value or quality of the cattle. There are cattle selling for prices ranging from $400 dollars all the way up to $170,000. What is the difference between the bottom and top prices? The answer is HORNS… not necessarily overall quality. We [...]
Posted on March 24, 2009 - by Russell
Selecting Sires For Horn and More
By Russell Hooks
In an earlier article we discussed selecting for more than just horn in Longhorn females. Now let’s talk about Longhorn bulls. Some breeders think the tape measure is the answer to selecting the best bull. Once again that is not the case. There are numerous bulls in the industry that are in the [...]
Longhorn Round-Up Sale
by Russell on June 7, 2010
A Matter of Marketing
by Russell on May 22, 2010
Longhorn Round-Up Sale Preview
by Russell on July 20, 2010
Warts and Ringworm
by Russell on July 15, 2010
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Popular News
- Selecting Cows for Horns and More by Russell on February 16, 2009
- Selecting Sires For Horn and More by Russell on March 24, 2009
- Longhorn Round-Up Sale by Russell on June 7, 2010
- A Matter of Marketing by Russell on May 22, 2010
- Longhorn Round-Up Sale Preview by Russell on July 20, 2010
- Warts and Ringworm by Russell on July 15, 2010
- Longhorn Beef in Healthy Diet by Russell on July 8, 2010
- Butler TLBAA AI Certified Bulls by Russell on July 5, 2010
- What Makes a Breed Succeed? by Russell on June 25, 2010